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I started this clothing label as I understood that clothes are a statement so I want the design to become the message. It is about embracing our individuality and uniqueness and being proud of who we are. To be defiant against conformity and by breaking free from the constraints, we embark on a path of self-discovery, personal growth, and fulfilment. So embrace your authentic self, and live a life that reflects the true essence of who you are and through that you will inspire and empower others to do the same

I feel very strongly that we should not be filling our land waste with throwaway fashion. I understand why people do indulge in fast fashion but we must sit, listen, then stand up for the bigger picture which is our environment, but do it with a twist.

These clothes and bags are print on demand, so there is no waste,  are made with organic cotton, so are durable and are carbon neutral, also the factories and manufacturing facilities are powered using renewable energy. So, this is guilt free shopping!

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Right now I have:

  • Tote Bags

  • Tshirts

  • Hoodies

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This label is not just to stand up for the environment it is also standing up for YOU wearing the item. The wording has been carefully curated so you can wear the item with pride to show your individuality in a subtle but not so subtle way.


Instead of plastic mailers, we use packaging made from plants. It’s still rip and splash-proof, to keep orders safe, but being made from natural materials it’s compatible with nature. Packaging shouldn’t cost the earth. 

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